Context is so critical to social efficacy that it has been billed as SGO: Social Graph Optimization. Meebo founder Seth Sternberg is credited with the term: “Search has been great traffic driver. Now social media drives [traffic] and needs to be optimized.”
Much of the conversation at the summit was focused on driving traffic through social media and optimizing content across the social graph. The consensus was that context drives relevancy… and thus virality… and thus efficacy. Consider social sites like Quora and Aardvark as examples: using Facebook Connect and algorithms, questions are delivered contextually based upon your social graph, knowledge and activity.
And as the world of friends / followers, status updates and ‘check-ins’ grows – context helps stand out among the noise and therefore alleviate users from being overwhelmed.
This is further complicated by Facebook’s “News Feed” – which itself is akin to Google’s black-box search algorithm. We have a general sense for how it works and what Facebook values: activity (comments, likes, shares) results in content being “news worthy”. As it has been described by Alex Shultz before, it is about “interestingness squared”:
- content that is considered “interesting” is rewarded (highlighted in newsfeed with better chance to becoming viral)
- and content that is uninteresting (ie irrelevant) is punished (relegated to “live feed”) and consequently has difficulty gaining visibility
As you think through social media and optimization, think through how it relates to your brand and product experience… and how the outputted content relates specifically to users (both the publishers and consumers). The more relevant and closed that loop is, the more effective the experience will be and the more likely your users are to engage / share.
Tuesday, February 9, 2010
5 SEO tips for PR professionals and marketers
Inbound links are basically votes that are cast for your website. Each inbound link is a vote for you and your content, and in this democratized world of SEO the more quality votes you have, the more likely your site will turn up in search results. Here are 5 tips to help you get more quality inbound links to your site.
1. Link to your website from your blog correctly
Your blog is a great source for new content that engages your audience. It’s also a great place to include well crafted links to your website. A well crafted link consists of two things: the anchor text and the link.
The anchor text is the clickable text in a hyperlink. The link is the address of the page you are linking to. In search engines, both of these items have a “vote”.
Anchor text in a hyperlink is used by search engines to figure out what the linked page is about. For example, if I link to media database, it gives the Cision Media Database page a “vote” for the term “media database” as well as an inbound link from this blog.
A common mistake people make is linking words such as “Click here.” “Click here” doesn’t tell search engines anything about the page it’s linked to and is a wasted opportunity to gain some valuable SEO.
2. Link to your website from press releases correctly
Using the same linking concepts above, you can add well crafted links to your press releases and gain the inbound links from every site that posts your releases. One release can result in dozens of new inbound links!
3. LinkedIn
LinkedIn, has a Websites section under your profile where you can add up to three links to sites of your choice. Learn how to add website links to LinkedIn. There’s a little bit of a debate on how SEO friendly these links are, but if search engines pick up on these links they are a great opportunity to get three inbound links from a great domain.
4. Facebook & Twitter
Facebook and Twitter are great places to share content and ideas with other people. Unfortunately all links in these sites are automatically tagged to not count as inbound links for SEO.
Making friends and getting followers and engaging with them increases the probability that they will link to your content though. When they take that link out of Twitter or Facebook and share it on a blog or website, you get free publicity plus the benefits of increased SEO. Do the same for them and have that SEO karma come around full circle.
5. Digg
If you happen to know about Digg, you know that it can be tough to reach the front page of it (unless your post is about a new way of wrapping something in bacon). But if you happen to have a post that becomes popular and reaches the front page, it will get search engine credit and be a great inbound link. A key to making the front page of Digg is to have a lot of friends on Digg and tell them when you have a new story posted.
1. Link to your website from your blog correctly
Your blog is a great source for new content that engages your audience. It’s also a great place to include well crafted links to your website. A well crafted link consists of two things: the anchor text and the link.
The anchor text is the clickable text in a hyperlink. The link is the address of the page you are linking to. In search engines, both of these items have a “vote”.
Anchor text in a hyperlink is used by search engines to figure out what the linked page is about. For example, if I link to media database, it gives the Cision Media Database page a “vote” for the term “media database” as well as an inbound link from this blog.
A common mistake people make is linking words such as “Click here.” “Click here” doesn’t tell search engines anything about the page it’s linked to and is a wasted opportunity to gain some valuable SEO.
2. Link to your website from press releases correctly
Using the same linking concepts above, you can add well crafted links to your press releases and gain the inbound links from every site that posts your releases. One release can result in dozens of new inbound links!
3. LinkedIn
LinkedIn, has a Websites section under your profile where you can add up to three links to sites of your choice. Learn how to add website links to LinkedIn. There’s a little bit of a debate on how SEO friendly these links are, but if search engines pick up on these links they are a great opportunity to get three inbound links from a great domain.
4. Facebook & Twitter
Facebook and Twitter are great places to share content and ideas with other people. Unfortunately all links in these sites are automatically tagged to not count as inbound links for SEO.
Making friends and getting followers and engaging with them increases the probability that they will link to your content though. When they take that link out of Twitter or Facebook and share it on a blog or website, you get free publicity plus the benefits of increased SEO. Do the same for them and have that SEO karma come around full circle.
5. Digg
If you happen to know about Digg, you know that it can be tough to reach the front page of it (unless your post is about a new way of wrapping something in bacon). But if you happen to have a post that becomes popular and reaches the front page, it will get search engine credit and be a great inbound link. A key to making the front page of Digg is to have a lot of friends on Digg and tell them when you have a new story posted.
Incorporating Facebook into your SMO Campaign
Facebook is one of the biggest and most used social networking tools on the Internet at present. Facebook now has over 350 million active users globally, which means that Facebook has one of the biggest coverage’s on the Internet for advertising.
Facebook can be used as a tool to encourage traffic to your website. From this, I have put together a few tips that you can try to encourage people towards your site and increase traffic.
Link your Facebook page or group to your twitter account. Facebook Apps – Take a look how companies on Facebook use Facebook Apps to their advantage. Companies use the tools to create news feeds or even magazines that can attract the eye and encourage potential clients to follow the Facebook App through to the website. A Competition – A competition can encourage people to follow you and make use of your services. Thus, a competition can be a great source of generating interest and traffic to your site. Overall, Facebook can be a great tool in your SMO arsenal. Make sure that you use Facebook in the correct manner and think along the lines of how you could use Facebook to your own advantage.
Facebook can be used as a tool to encourage traffic to your website. From this, I have put together a few tips that you can try to encourage people towards your site and increase traffic.
Link your Facebook page or group to your twitter account. Facebook Apps – Take a look how companies on Facebook use Facebook Apps to their advantage. Companies use the tools to create news feeds or even magazines that can attract the eye and encourage potential clients to follow the Facebook App through to the website. A Competition – A competition can encourage people to follow you and make use of your services. Thus, a competition can be a great source of generating interest and traffic to your site. Overall, Facebook can be a great tool in your SMO arsenal. Make sure that you use Facebook in the correct manner and think along the lines of how you could use Facebook to your own advantage.
Tuesday, August 18, 2009
News
A book on the founder of Pakistan, Mohammad Ali Jinnah titled, - "Jinnah: India - Partition - Independence" penned by senior Bharatiya Janata Party leader Jaswant Singh, was released in New Delhi on Monday.
Setting the prelude, Jaswant Singh said that the Congress leadership was equally responsible for the partition of the country in 1947.
Setting the prelude, Jaswant Singh said that the Congress leadership was equally responsible for the partition of the country in 1947.
Monday, August 17, 2009
Resume
Objective
A position in a results-oriented company that seeks an ambitious and career conscious person where acquired skills and education will be utilized towards continued growth and advancement.
Education
· Bachelor of Arts in Literature (English) from Bhavans College of Arts and
Commerce, (Gujarat University), Ahmedabad in July 2002
· Completed GNIIT from NIIT, Ahmedabad in December 2003
Experience
Worked as Team Leader in Moksha Business Solutions from February 2007 to February 2009. Moksha is dealing with Web Design, Web Development, Web Maintenance, Search Engine Optimization, Software Development, Call Centre Outsourcing, and Marketing Research.
Job Responsibilities:
l Have worked on both on page and off page Optimization work of various themes like Loans, Mobiles and Pharmaceuticals base Websites.
l Worked on Adsense for adds Revenue also in these sites and Handling Google Adwords account.
l Submissions to online Resources/Web Directories/Blogs:
1) Renouncing websites/directories/forums. 2) Analyzing these resources for submissions. 3) Blogs Creation, Updation and Submission.
l Link Building
1) Resourcing and maintaining quality websites for Link Exchange. 2) Building Web pages. 3) Writing to potential Link Partners (Link Request). 4) Exploring Search Engine Optimization parameters.
l Tools:
1) Word Tracker and Overture for keyword search.
2) Stat Counter and Google Analytic for Traffic Analysis.
l Also handling HR section in which my KRA’S was to recruit
new team members and looking after their Induction and Training
Achievements:
Was promoted to the post of “Team Leader” within three months of joining.
Have published 250 articles in a day, which was the highest submission in the organization in a single day.
Worked as Computer Teacher in Rajasthan High and Higher Secondary School from August 2006 to January 2007.
Job Profile includes:-
Ø Teaching HTML, Tally, MS-Office, and Accountancy (Std: 11, 12).
Worked as Computer Teacher from Std. 3rd – 10th at A- One Xaviers High School, Naroda, Ahmedabad from June 2004 to July 2006.
Job Profile includes:-
Ø Teaching Pascal, HTML, Internet, MS Office, Windows 98, LOGO.
Worked as MIS Executive in Anjali Garments June 2003 to June 2004.
Job Profile included :-
Ø Working on the FAS software of the organization.
Ø Co-ordination with corporate customers through e-mail and Telephone.
Ø Co-ordinating the tele-marketing function in the company.
Worked as Faculty in NIIT during May 2003.
Job Profile included :-
Ø Teaching Java, VB, SQL Server 7.0, HTML, MS Office.
Personal Details
Name : Namrita Kachroo
Date Of Birth : 18-11-1980
Marital Status : Married
Languages : English, Hindi, Gujarati and Kashmiri
Permanent Address : House No. 60B, Lane No. 9,
Vitesta Enclave, Kashmiri Colony,
Paprawat Road, Najafgarh,
New Delhi- 110043.
Phone: 9650110538, 9311133011
A position in a results-oriented company that seeks an ambitious and career conscious person where acquired skills and education will be utilized towards continued growth and advancement.
Education
· Bachelor of Arts in Literature (English) from Bhavans College of Arts and
Commerce, (Gujarat University), Ahmedabad in July 2002
· Completed GNIIT from NIIT, Ahmedabad in December 2003
Experience
Worked as Team Leader in Moksha Business Solutions from February 2007 to February 2009. Moksha is dealing with Web Design, Web Development, Web Maintenance, Search Engine Optimization, Software Development, Call Centre Outsourcing, and Marketing Research.
Job Responsibilities:
l Have worked on both on page and off page Optimization work of various themes like Loans, Mobiles and Pharmaceuticals base Websites.
l Worked on Adsense for adds Revenue also in these sites and Handling Google Adwords account.
l Submissions to online Resources/Web Directories/Blogs:
1) Renouncing websites/directories/forums. 2) Analyzing these resources for submissions. 3) Blogs Creation, Updation and Submission.
l Link Building
1) Resourcing and maintaining quality websites for Link Exchange. 2) Building Web pages. 3) Writing to potential Link Partners (Link Request). 4) Exploring Search Engine Optimization parameters.
l Tools:
1) Word Tracker and Overture for keyword search.
2) Stat Counter and Google Analytic for Traffic Analysis.
l Also handling HR section in which my KRA’S was to recruit
new team members and looking after their Induction and Training
Achievements:
Was promoted to the post of “Team Leader” within three months of joining.
Have published 250 articles in a day, which was the highest submission in the organization in a single day.
Worked as Computer Teacher in Rajasthan High and Higher Secondary School from August 2006 to January 2007.
Job Profile includes:-
Ø Teaching HTML, Tally, MS-Office, and Accountancy (Std: 11, 12).
Worked as Computer Teacher from Std. 3rd – 10th at A- One Xaviers High School, Naroda, Ahmedabad from June 2004 to July 2006.
Job Profile includes:-
Ø Teaching Pascal, HTML, Internet, MS Office, Windows 98, LOGO.
Worked as MIS Executive in Anjali Garments June 2003 to June 2004.
Job Profile included :-
Ø Working on the FAS software of the organization.
Ø Co-ordination with corporate customers through e-mail and Telephone.
Ø Co-ordinating the tele-marketing function in the company.
Worked as Faculty in NIIT during May 2003.
Job Profile included :-
Ø Teaching Java, VB, SQL Server 7.0, HTML, MS Office.
Personal Details
Name : Namrita Kachroo
Date Of Birth : 18-11-1980
Marital Status : Married
Languages : English, Hindi, Gujarati and Kashmiri
Permanent Address : House No. 60B, Lane No. 9,
Vitesta Enclave, Kashmiri Colony,
Paprawat Road, Najafgarh,
New Delhi- 110043.
Phone: 9650110538, 9311133011
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